Digital Marketing

Digital Marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels.

kol1Digital marketing is where we bring together experience, creativity & hard work to produce amazing results

From planning to execution we take you all the way to your marketing goals

Creating a digital marketing plan requires careful planning, budgeting and lots of creativity. Our experienced campaigners know how to get the best results from the right digital assets.

Our digital marketing initiatives include:

  • Search Engine Optimization : Getting to the top in Google and other search engines.
  • Search Engine Marketing : Banner ad campaigns to get the best paid results.
  • Social Media Promotions : Selecting the right social media tools including Facebook, Twitter, LinkedIn etc..
  • Blogging / Content Marketing : Showcasing your industry expertise in a creative and interesting manner.
  • Newsletter / Direct Mail Marketing : Highly targeted mails designed to produce the best response.

Frequently Asked Questions about Digital Marketing Services..

Q. What is the cost of your digital marketing services?

Digital marketing is budget based. After studying your requirements we will propose a minimum monthly budget and additional options as well. Depending on your approach, either aggressive or passive, you can decide how much to spend.

Q. How soon will we get results from the digital marketing efforts?

Some initiatives will give you fast results such as SEM banner marketing, while others like SEO or Social Media will take time to produce results. The speed of results is a function of your industry and the budget you decide on.

Q. Will you cover Facebook, Twitter and LinkedIn in your digital marketing services?

Selection of social media platforms depends on your individual requirements but most of our digital marketing campaigns do include these three social platforms. For some clients we solely rely on SEM and do not engage on the social platforms.

Q. What do your SEM services include?

Our SEM services include advertising on Google Adwords, Facebook Ads and other relevant shortlisted websites which can generate traffic and sales. We start with creation of banners, selection of keywords/ websites and monitor the progress throughout the life of the campaign. Periodic tweaking of the campaign is done to ensure efficacy.

Q. What kinds of reports will you provide us and when?

We will provide monthly success reports which will give you a summary of the various factors which can be measured during a campaign. For e.g. for the website we look at number of visitors, bounce rate, country/ area wise breakup of visitors etc. For a social platform we might measure likes, number of conversations, click through etc. All factors are measured on a timeline to show progress over the weeks or months of a campaign.